5 anal-retentive selling strategies that you can ride to the closing table

Posted on August 28, 2008

No one likes a “tight-wad,” but, they’re the ones laughing all the way to the bank when it comes to selling these days.  The point is, sellers who take meticulous care of their home and property and look after all the details have a much greater chance of selling quickly, or selling at all.  Here are 5 critical details to look after to give you and your family the absolutely best chance to sell your home: Read more

Want to sell? Learn from Microsoft’s Xbox 360

Posted on August 22, 2008

In case you’re not familiar with the story, here is the quick and dirty version: In December, 2007, Microsoft sold over a million Xbox 360s (if you’re wondering “what in the heck is an Xbox 360,” it is a new videogame system produced by Microsoft). Microsoft, many say purposefully, slowed their supply of this fresh product, creating a shortage, which spawned a real sense of urgency amongst videogame buyers. The result? For the next 3 months, buyers lined up at popular electronics stores so they could get their hands on the last remaining game boxes.

 

There are 2 very important points here for motivated home sellers: 1) you need to create a sense of urgency for your home in order to drive up demand, and as a result, your price; 2) you need to make your product (home) desirable. Put the 2 together and you’ll have people lined up at your door, just like Microsoft did earlier this year, regardless of market conditions. So, how do you do it? Keep reading. Read more