“Your Marketing Sucks”

Posted on June 28, 2008

This title is the name of a popular marketing book (and what I believe to contain valuable marketing insights) by Mark Stevens; but for the purpose of this article, this phrase is a simple fact that unfortunately is true for the vast majority of home sellers. I live in Orlando and there are approximately 30,000 homes for sale, not including new builder construction and FSBOs (adding these in would bring us closer to 45,000). The law of supply and demand right now clearly indicates we’re in the heaviest buyer’s market that this country has seen in more than 2 decades. This type of disparity is atypical and extremely non-tradition compared to a normal real estate market. Read more